MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks and onl